Press Release: The reopening of the Inferior Campus at BMW Welt was celebrated with a office yesterday forenoon. Willi Weitzel, "guest educator" and moderator of the effect, joined a class of unproblematic school children in exploring the redesigned Campus Portal together with other guests included representatives of the press, the public and the visitor. Subsequently, Weitzel and a group of 7th-form girls congenital a solar vehicle in keeping with the revised Campus concept.

The relaunch of the learning and experience infinite, located directly at BMW Welt, aims to give children anile 5 to xiii an agreement of sustainability and mobility. To this cease, children have a chance to inquiry, test and experiment in an interactive setup – for instance, to find out what sustainability means throughout a vehicle's lifecycle.

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A discovery tour of the earth of mobility.

The guided iii-part learning concept of the Junior Campus (Discover – Immerse – Create together) is designed to strengthen the interactive and lasting conquering of knowledge. The iii sections – Campus Portal, Campus Lab and Campus Workshop – are an inherent office of BMW Welt in Munich. Since the opening in fall 2007, thousands of children and school classes accept experienced mobility with all their senses. The underlying concept was developed with pedagogy and social sciences experts, featuring topics and sequences that are aligned with the age-based development of the 5 to xiii-twelvemonth-old visitors. All assignments and information are available in both German and English.

"With the educational concept of the Junior Campus, we have sparked children's involvement in mobility for near four years now. As the most sustainable automobile company worldwide, we have now revised the Portal and developed new workshops to enhance more awareness for sustainability among young people," Harald Krüger, Member of the Board of Direction of BMW AG, explained the company's latest initiative. "Children and teenagers will be the ones to shape our future society. This is why they are so important to us. If we want to initiate changes in society, they are the ones we will take to start with."

Consequently, young people play a primal role in the BMW Group's CSR activities, which include educational projects on various scientific topics, applied science, route safety and mobility – and increasingly on sustainability issues.

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Sustainability in a vehicle'due south lifecycle.

The new Inferior Campus Portal visualizes a vehicle's lifecycle with respect to sustainability. Six workstations – ranging from raw material sourcing to the production line and the recycling of parts – explain this cycle in a mode that is piece of cake to understand, hands-on and cocky-explanatory. All exhibits are identical as far as their structural setup is concerned: Each of them includes a brief caption besides as age-appropriate possibilities of interaction for children.

After exploring the Portal, the young visitors tin utilise their acquired noesis to researching and testing in the Campus Lab. They are supported by pedagogically trained members of staff who guide them through the diverse interactive workstations.

The revised offering of the Campus Workshop includes two brand-new workshops: 'Designing Sustainability' is geared towards x to thirteen-year-olds. The workshop's focus is on recycling and sustainability. Based on the noesis acquired in the lab, the young visitors build their own, solar-powered cars. The rookie engineers are grouped in teams; each team receives an assignment file with a detailed description of the characteristics of the solar vehicle to be made. If the car passes all the tests carried out at the cease of the workshop, all team members receive a diploma.

'Everything moves' is the title of the second new workshop, which aims at introducing preschoolers to the world of sustainable mobility. Children assemble vehicles from old cars – nether consideration of free energy efficiency and recycling aspects – which are reused by the side by side group.

The BMW Junior Plan: Junior Campus and Junior Museum.

The BMW Grouping has been offering educational programs for children and teenagers for many years. There is not only the Inferior Campus at BMW Welt; the BMW Museum at the company's headquarters in Munich also provides an offering for immature people. Groups of children betwixt 7 and 13 as well as teenagers from xiv years on can actively deal with select exhibits, which give them a practiced sense of engineering science, history and design. After touring the museum, children are invited to gain a hands-on feel in the BMW Museum'southward Creative Workshop.

For registration and further information most the BMW Inferior Program delight refer to world wide web.bmw-welt.com.

[Source: BMW]